Resources for Interviewers, Broadcasters, and Hosts

Photography of Alexander

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Alexander’s Biography

Short Form

Alexander Ford is the President and CEO of Measurable Genius, Calgary’s only polymathic services agency. Alexander has been pursuing his dream of helping entrepreneurs and business owners find their story, acquire new leads, and scaling their businesses since he first became an entrepreneur at age 12.

By combining strategic consulting, information technology, and marketing services, Alexander and his team convert challenges into opportunities other experts, specialists, consultants, or gurus have been unable or unwilling to solve.

Long Form

Since the age of 12, Alexander has been an entrepreneur.

Back then, it was building websites.

Today, Alexander is the President and CEO of Measurable Genius, a million-dollar managed services company that fulfills IT, business strategy, video production, online marketing, and everything in-between.

A polymathic systems thinker, Alexander is able to analyze any problem, no matter how sophisticated, and identify multiple paths to a solution. Because of his depth of experience in multiple disciplines and areas of business specialization, he is able to prioritize and triage those solutions in a way no specialized consultant ever could. This unique approach enables Alexander to work with business owners of all sizes and complexities, to transform all varieties of challenges in their business into opportunities to fulfill their mission. His endless curiosity and tireless work ethic means that he is always building new solutions for his clients.

Alexander complements this with his deep and intimate study of human behaviour. A student of some of the greatest minds on Earth, Alexander is deeply familiar with the unconscious and conscious processes that move the human spirit and inspire prioritized action. By imparting this knowledge onto others, Alexander is able to guide individuals into identifying what is most truly important to them and how they can use that information to build a life of gratitude and meaning.

It is impossible to walk away from a conversation with Alexander without coming to a deeper understanding of something…and thanks to his vast breadth of knowledge, that “something” can be anything.

Alexander Loves These Topics

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Business Planning, Strategy, and the Rockefeller Habits

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Content Marketing, Broadcasting, and Video Production

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Facebook Ads, Funnels, and Customer Acquisition

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Leadership, Management, Culture, and Human Behavior

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Sales

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Software and Product Development

Great Questions for Alexander

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What marketing strategies or tactics are working right now?

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What is the number one mistake most people make when they start advertising on Facebook?

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How can someone start to efficiently produce high-quality content on social media without creating a ton of work?

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What is the difference between performing a webinar or a Facebook live and producing a weekly show?

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What mistakes do most leaders make when hiring team members and developing their team?

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How does a business owner intentionally develop their culture?

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What meeting rhythms and disciplines should a business owner implement in order to scale their business?

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How does an entrepreneur select priorities which will help them make measurable progress towards their goals?

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What is the difference between being a business owner being “in” the market and being “in” their business?

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How does a business owner effectively delegate and prioritize tasks and projects in their business?